India's fastest growing FMCG company
seven states namely West Bengal, Orissa, Bihar, Jharkhand, Chhattisgarh, Assam & North-East.
Safed came into being when Mr. Vinod Kumar Jain -- founder of Safechem Industries -- launched Safed Detergent into Eastern Indian markets in 1983. Since then, Safed has seen phenomenal rise, becoming Eastern India's fastest growing FMCG company in the detergents and cleaning solutions sector. Today, Safed is present in more than seven states namely West Bengal, Orissa, Bihar, Jharkhand, Chhattisgarh, Assam & North-East.
Detergent category is currently growing by 10.22% and we are growing by 12.95% (Nielsen 2017 Data) Safed commands a current Market Share of 23% in West Bengal. Safed has been the highest selling detergent brand in West Bengal since 2013 (Nielsen Retail Survey).
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