Safed took its roots 40 years ago, in West Bengal, India. Safed’s foundation was laid on the spirit of India and its excellence, in creating indigenous products which can travel toe-to-toe with International standards and can do even better.

The philosophy was to offer the best quality product at an affordable price to the consumers. A mission which was to ensure household cleaning and hygiene in the most effective way was thus born.

Safed started in Bengal and rose to be one of the most promising and trusted brands in households of Bengal, a fact reported by E &Y in the early 2000s.

Gradually Safed expanded its market presence across North East and the remaining parts of East India.

Safed has hence come to be known as a leader brand in Bengal and amongst the top brands in the 7 sister states of Northeast.

Safed is a now a growing brand in Bihar, Jharkhand, and Orissa.  Further, Safed has set expanding its footprint in MP. 

Consistent quality, top-of-the-line consumer benefits and innovative consumer loyalty engagement initiatives have ensured Safed’s position as a leading brand in the laundry solutions space.